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Umbrella Blog #2: Neither Raining Nor Sunny

22/4/2011

 
Before we get too far into this I feel as though I need to quickly outline the difference between observation and racism. It is a fine line, I will admit, however there is a distinction. If one makes a stereotypical observation about a certain behaviour that is only found among a particular ethnic group, and not observed in any other ethnic group then that’s not racism – that’s just noticing stuff, or the academic pursuit of Anthropology, if you will.

But, I digress.


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    PETE CAMPBELL is a Writer/EP-Director based in Sydney Australia. He has worked on projects for McDonalds, So You Think You Can Dance, Nikon, TEN, The Waratahs, Royal Bank of Scotland, Sydney Opera House, Bankwest, HP, Gumtree, Kijiji Taiwan  and a stack more.

    He is also a freelance copywriter with experience in creating concepts and writing for both above the line TV and Radio commercials as well for their integration into below the line campaigns and intergration work.

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