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Dusty CDs and Digital Memories

3/9/2011

 
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We recently moved and one of the heavier boxes the removalist had to lift was a large box of CDs. Remember those kids? Shiny round discs that we used to buy for $30 each, and download to our ears. The perceived value of these discs increased if they happened to have a secret track – what a treat! They lost that value however if it was a heavy metal album, and the secret track was three minutes after the end of the last “un-secret” track and the secret-surprise scared the crap out of you.



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    Author

    PETE CAMPBELL is a Writer/EP-Director based in Sydney Australia. He has worked on projects for McDonalds, So You Think You Can Dance, Nikon, TEN, The Waratahs, Royal Bank of Scotland, Sydney Opera House, Bankwest, HP, Gumtree, Kijiji Taiwan  and a stack more.

    He is also a freelance copywriter with experience in creating concepts and writing for both above the line TV and Radio commercials as well for their integration into below the line campaigns and intergration work.

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