I’ve found on Californian radio that they have songs on an even higher rotation than we do in Sydney. I didn’t think that anyone played the same songs over and over again more than 2Dayfm, but I present to you KissFM in LA. It doesn’t matter if Ryan Seacrest is annoying you with his strangely bogan/over-excited accent in the morning or if you are still listening late at night, you are guaranteed to hear Willow Smith’s riveting new song “I Whip My Hair Back and Forth.” within minutes.
Normally I find that stupid songs ‘go in one ear and out the other’, but due to its high repetition, this one got stuck in the part of my brain that tries to make sense of the world. I had so many questions, each more compelling than the last. I was trying to decide if whipping one’s hair is actually a ‘thing’. Is there a segment of society to which this will resonate? Are there other ‘hair whippers’ out there that finally have a voice? What does ‘whipping of the hair’ achieve? What is their ‘hair whipping’ message? By whipping her hair back and forth, what is Willow really trying to say the world? Why is a 10 year old saying “forth” at all? It’s a very King James Bible-ish sounding word. Does she say everything in proper old-school English? such as “Mom I am hereby going forth to the mall whereby I can shoppeth.”
My quest for meaning led me to Yahoo answers which only gave the number of how many times Willow actually sings the phrase “I whip my hair back and forth”. It’s between 52 and 66.5 if you were dying to know. I think there is currently only a range due the fact that the human brain can not process the actual number due to what is know to Psychologists as the human brain’s ‘Automatic isn’t-there-something-better-I-should-be-doing’ mechanism.
Urban Dictionary gave two definitions of the saying:
1. You don’t care what people say because of the sheer power your hair has against your foes. Haters gonna hate but they can get a real good whipping by your hair or make things feel less boring in your life! Willow makes a perfect example of this by painting people’s clothes and walls and making everything less boring in her school.
Willow’s special ability [to] whip my hair back and forth can kill Chuck Norris’s beard
2. an example of how humanity has failed.
formerly a song by Willow Smith.
As you can see I’m really no better off in my search for this song’s hidden meaning. I may just have to let this one go, and accept that fact that I am going to be constantly presented with this song that is truly about nothing. Willow should be proud of this achievement. She has finally made pop music completely mindless. Not only does this song mean nothing as a whole but by the end of the song she REALLY wants us to know that she is performing a very specific and yet meaningless behavior and one that the rest of the population didn’t know existed outside of shaking a spider or other deadly creature from the hair. In other words a behavior that isn’t a “thing”. She is just a lone, hair-whipping individual and one who is feeling quite dizzy by now I would imagine.
Click here to be annoyed by the music video
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PETE CAMPBELL is a Creative: Writer/Producer based from Australia, now based in LA. He has worked on projects for McDonalds, So You Think You Can Dance, Nikon, TEN, The Waratahs, Royal Bank of Scotland, Sydney Opera House, Bankwest, HP, Gumtree, Kijiji Taiwan and a stack more.