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Jen is a  copywriter for social,  digital and retail advertising. She has  promoted a wide range of  brands in various categories including fashion, FMCG, technology and homewares. Writing  for brands like Audible, Big W, Brother, EasiYo, FRANKiE4,  Ingham's, Joe the Juice, Lancôme, Passiontree Velvet, Smith's, Snugglebum, and T2.

She is   a highly sought after social ambassador for the prominent word-of-mouth-agency Social Soup. She specialises in short form copy that is highly targeted to a given digital advertising demographic. With a  unique ability to capture the tone of voice of the brand while not sounding foreign to the  audience she writes in a way that creates a meaningful brand engagement online. Jen is also a prolific photographer with a keen eye for practical and engaging social images that are well composed and lit in a way that adds as aspirational edge whilst maintaining  a true-to-life look and feel which is essential for digital platforms.

Jen is also available for script editing copy editing and transcription services and feed curation.  She is also a creator on the popular 90Seconds Platform. Her background, as a designer and creator of children's clothes and accessories for her original company Topknot Shop, has further honed her aesthetic sensibilities in colour, pattern, composition, design  and communication. This is where Jen got her start in copywriting as she needed to not only name and describe all of her 250 products but build an online following of  new customers from scratch. She was able to build up  a vibrant and engaged community. This account remains active and is used to amplify and collect her brand posts:


| fresh faced | I’m pretty loyal when it comes to cosmetics, but I can never resist something lush to try!! This little beauty is ticking all of my boxes - loving the Lancôme! #lancomeau

A post shared by topknot shop | jenna campbell (@topknot_shop) on Apr 3, 2018 at 10:04pm PDT

| treat yo self | Mind-food, soul-food and skin-food for my own personal pamper-party □ this plus Netflix, coffee and some peace and quiet. Perfect day off, if you ask me #MidnightRecovery

A post shared by topknot shop | jenna campbell (@topknot_shop) on Mar 13, 2018 at 6:14pm PDT

| coffee and 'current' affairs | Revisiting a classic (that I actually don't think I read properly the first time □□) and caffeinating - worthwhile combo □☕️□ #audibleambassador #audibleau #listentoyourbook

A post shared by topknot shop | jenna campbell (@topknot_shop) on Mar 19, 2017 at 10:43pm PDT

| yum | These little cuties have been filling lunch boxes at our house all week but I'm not sure I'll keep sharing with my kids - these grain-full goodies are seriously addictive!! #sunbites #sunbitescollab #celebratethesmallstuff

A post shared by topknot shop | jenna campbell (@topknot_shop) on Oct 21, 2017 at 2:26am PDT

| quick as a wink | □□ looking like a nutcase lunatic but it really was easy to make #shakeitoff #easyaseasiyo #easiyoambassador #nutcase

A post shared by topknot shop | jenna campbell (@topknot_shop) on Apr 4, 2017 at 9:13pm PDT

Hey there, pineapple! Looks like she found some friends on @wah.boo work bench!! What a perfect pair!! (And maybe we need a pear?! Oh the possibilities!!) □□ check out @wah.boo for SUPERfun ear/neck/arm candy!! □□

A post shared by topknot shop | jenna campbell (@topknot_shop) on Dec 7, 2015 at 10:42pm PST

| and breathe | So apparently I'm like a million years behind the times but today I'm catching up! Anne of Green Gables will be the soundtrack of the day @hannahfbrown and @sarajjoyner I feel like you'd be proud □□ #audibleau #audibleambassador #socialsoup #listentoyourbook

A post shared by topknot shop | jenna campbell (@topknot_shop) on Mar 12, 2017 at 3:41pm PDT

| tools of the trade | Best thing about back-to-school prep? Say it with me: "STATIONERY!!" □□□ Best pro school-mum tip I've gotten so far? LABEL EVERYTHING! Luckily, Ava is headed off to a pretty small school and I've been assured that if it's labeled, it usually finds its way home □ so cheers to keeping track! #organisechaos #brotherambassador #socialsoup

A post shared by topknot shop | jenna campbell (@topknot_shop) on Jan 18, 2017 at 8:37pm PST

| monday roast | So it's not really a *thing* but I'm gonna make it a *thing* - perfect Monday night dinner solution, chop, season, bake and done! I'd forgotten how easy it was to make good, healthy food #maccasaddict #naturessupermeat #stegglesturkeycollab

A post shared by topknot shop | jenna campbell (@topknot_shop) on Oct 22, 2017 at 10:16pm PDT

| tea time | I’m totally obsessed with @t2tea Beauty Queen blend at the moment - spending a fortune in takeaways □□ so I grabbed the gear to diy (though I’ll probably just end up drinking 10 times more now lol) □□□

A post shared by topknot shop | jenna campbell (@topknot_shop) on May 22, 2018 at 5:36pm PDT

| snuggle-bunny | Finally tracked down some sweet bunny pjs (anyone else struggle to find something they LOVED this year?). Snapped up these darling matchy sets from @shopfortots thanks to @snugglebum □□who else is starting to feel a little Easter-y?! #hoptoit #easterbunnies #passthechocolate

A post shared by topknot shop | jenna campbell (@topknot_shop) on Mar 28, 2017 at 6:12pm PDT

| vivid sydney | Snugglepot and Cuddlepie were the superstars of #vividsydney for our family - the sweet story (about visiting the city), the incredible score, melodic narration, fluid animation, and all viewed from the front of Customs House! We watched it 3 times tonight but I kindof want to go back and watch it again!

A post shared by topknot shop | jenna campbell (@topknot_shop) on Jun 13, 2018 at 5:00am PDT

| frankly, addicted | Just added some new @frankie4footwear to my collection □□□ seriously, get into it!! The best □ #happyfeet #happyface #saveyoursoles

A post shared by topknot shop | jenna campbell (@topknot_shop) on Jun 23, 2018 at 1:40am PDT

| before & after | Everyone loves the reveal... swipe for the before - one little pod worked wonders on this term’s sport shoes. I had my doubts that such a little pod would be enough for a large load with serious grub-factor (I’m a chronic over-detergenter) but these certainly do the job! These sneakers will live to see another term! #OMOCapsules #OMOAustralia #sortoutthestinkysportshoes

A post shared by topknot shop | jenna campbell (@topknot_shop) on Apr 15, 2018 at 5:40am PDT

| hey mama | Who is looking forward to a few treats this weekend?! What’s your fave?! My current weaknesses are these cheeky salted caramel macarons from @passiontreevelvet ?? #mamawantsamacaron I hope you’re all spoiled rotten by your little loves this Mother’s Day ?

A post shared by topknot shop | jenna campbell (@topknot_shop) on May 11, 2018 at 5:01am PDT

| footloose | Made an investment this week toward happier feet (my mama would be so proud) and got some @frankie4footwear to support my poor little arches. Worn them for about an hour and can already feel the difference! Now on a mission to get a pair in every style □□

A post shared by Jen Campbell (@jennacampbell) on May 28, 2018 at 8:03pm PDT

| essentials | Guess which one is mama’s □ spoiler, it’s the GIANT one. #gimmeallthecoffee

A post shared by Jen Campbell (@jennacampbell) on Apr 16, 2018 at 2:32pm PDT

| monday roast | So it's not really a *thing* but I'm gonna make it a *thing* - perfect Monday night dinner solution, chop, season, bake and done! I'd forgotten how easy it was to make good, healthy food #maccasaddict #naturessupermeat #stegglesturkeycollab

A post shared by topknot shop | jenna campbell (@topknot_shop) on Oct 22, 2017 at 10:16pm PDT

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